RAK Ambassador Initiative: Residents Can Invite Overseas Visitors and Unlock Exclusive Offers

Ras Al Khaimah is inviting the people who know the emirate best to help introduce it to the world.

The Ras Al Khaimah Chamber of Commerce and Industry has launched the RAK Ambassador initiative, a new campaign that allows UAE citizens and residents to nominate friends and relatives travelling from overseas.

Running from 19 August to 31 October 2026, the initiative combines community-led tourism promotion with exclusive offers covering hotels, restaurants, attractions, activities, shopping and transport.

What Is the RAK Ambassador Initiative?

RAK Ambassador gives citizens and residents an active role in promoting Ras Al Khaimah through their personal networks.

Anyone eligible to participate can register as a host and nominate friends or relatives planning to visit from abroad. Participating visitors will then be able to access a selection of benefits designed to make exploring Ras Al Khaimah more rewarding.

The programme has been described as the first initiative of its kind in the emirate.

Dr Rashid Khalfan Al Nuaimi, Director General of the Ras Al Khaimah Chamber of Commerce and Industry, said the campaign is intended to enrich the emirate’s tourism and investment experience while increasing its appeal to international visitors.

Who Can Register?

Registration is open to:

• UAE citizens and residents aged 18 or above

• Hosts inviting friends or relatives from outside the UAE

• Visitors travelling on a tourist visa or eligible for a visa on arrival

The visitor’s information must be registered before they arrive in the UAE.

Hosts are permitted to nominate more than one visitor during the campaign.

What Benefits Are Included?

Visitors participating through the RAK Ambassador initiative can access offers across several parts of the Ras Al Khaimah experience.

Announced benefits include:

• Highly discounted hotel accommodation

• Tickets to major tourist attractions

• Discounts at restaurants and cafés

• Offers on marine activities

• Safari tour deals

• Benefits and discounts on luxury car rentals

• Exclusive shopping offers at Manar Mall

Individual offers, availability and redemption conditions may vary between participating partners, so visitors should check the official programme platform before booking.

How to Take Part

To participate, eligible hosts should:

1. Visit the official RAK Ambassador registration page.

2. Follow the registration instructions for the host and nominated visitor.

3. Submit the visitor’s information before their arrival in the UAE.

4. Ensure the visitor is travelling on a tourist visa or qualifies for a visa on arrival.

5. Review the available benefits and their redemption conditions.

Registration before arrival is a stated requirement of the programme.

When Does the Campaign Run?

The RAK Ambassador campaign begins on 19 August 2026 and continues until 31 October 2026.

Anyone planning to invite overseas friends or family during this period should complete the registration process before the visitors enter the UAE.

Why Ras Al Khaimah Is Launching the Programme

The initiative is intended to turn personal recommendations into measurable tourism growth.

By encouraging residents and citizens to share Ras Al Khaimah with people they already know, the campaign aims to attract more international visitors, increase hotel occupancy and support spending across hospitality, tourism, retail and other local businesses.

The programme also brings together public and private-sector partners, giving tourism establishments a direct way to participate in community-led destination promotion.

RAK Ambassador forms part of the objectives of Ras Al Khaimah Vision 2030, which seeks to strengthen the emirate’s position as a leading global destination for tourism, investment, work and quality of life.

For residents with friends or family considering a UAE trip, it is a timely opportunity to show them another side of the country—from Jebel Jais and the desert to beaches, resorts and waterfront neighbourhoods—while helping them access useful savings along the way.

Frequently Asked Questions

Can any UAE resident register?

The programme is open to UAE citizens and residents aged 18 or above.

Can I nominate more than one visitor?

Yes. Eligible hosts may nominate multiple overseas visitors.

When should I register my guest?

The visitor’s details must be submitted before they arrive in the UAE.

Which visitors are eligible?

Visitors must be entering the UAE on a tourist visa or be eligible for a visa on arrival.

When does RAK Ambassador end?

The campaign runs until 31 October 2026.

Where can I register?

Registration is available through the official Ras Al Khaimah Chamber website.